Ritual Engine · Built inside a working ad studio
Brief in.
Ads out.
The AI production stack our studio runs on. Research the market, find the idea, build the world, shoot it, cut it. One place, one credit balance.
12 live tools
The stack
What our team uses on real campaigns. New tools land the day they ship.
Live
Backlot
What a brand's audience and competitors actually say, collected once and read many ways.
Take a lookLive
Character Designer
Design a consistent character by chatting: body and face sheets that hold up across every shot, saved to the Library for your other tools to cast.
Take a lookLive
Idea Lab
Paste a brief or a URL, swipe through a batch of sketched ideas, and board the yeses out into storyboards and moodboards.
Take a lookLive
Image Studio
Make images by chatting, cast with your characters, products and locations from the Library and your own reference photos, and save the keepers to the Library.
Take a lookLive
Precision Editing
Edit any frame of a film by saying the change. Lift, mark, reframe, repaint, add motion, and keep every take.
Take a lookLive
Trailer
A trailer for a film that doesn't exist yet: from a pitch to a story, a cast, generated sequences, a scored cut and a finished master.
Take a lookLive
Glitch Studio
A glitch instrument: seeded datamosh effects, real byte corruption, layers and collage, AI masks, and exports to PNG, GIF, MP4 and WebM.
Take a lookLive
Infinite Engine
Paste a brief and lean back: it dreams up ideas and renders each one as a 15-second film on MiniMax H3, a few ahead of you, for as long as you keep watching. Keepers save to the Library.
Take a lookLive
Product Studio
Turn a few photos of a real product into a clean packshot reference sheet, then save it to the Library so your other tools can put the exact product in any shot.
Take a lookLive
Video Studio
Make video clips by chatting, with your Library characters, products, locations and images, on Seedance, Kling, Happy Horse or MiniMax, and save the keepers to the Library.
Take a lookLive
Wave
From a brand brief to a slate: original film concepts, boards, key art and finished films, on a client page that takes notes.
Take a lookLive
Location Builder
Describe a place and drop in a few mood photos to get a reference sheet of one consistent, empty location, then save it to the Library so your other tools can set any shot there.
Take a look
Models are everywhere. Taste isn’t.
Anyone can rent the same models. These tools are built around how ads actually get made, by people who make them for a living.
One login, every tool
Your team, its roles, and its work, carried across every app.
One balance
Spend credits anywhere. Pay for output, not seats or a subscription per tool.
One Library
Make it in one tool, pick it up in the next: briefs, frames, video, decks.
Lives in your assistant
Run the tools from Claude and other MCP assistants. Same account, same credits.
Pricing
Pay for output, not seats.
Buy credits once and spend them in any tool. Top up when you need to, or let auto top-up keep the work moving.
Get startedFor developers
Build on Ritual.
Got a tool of your own? Ship it into the engine with the Ritual SDK and CLI. Login, credits, and the Library come wired in.
npx create-ritual-appGo make the ad.
Rather have us make it? Ritual Ads is a studio first. Talk to the team.